One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition

The Beauty—and Opportunity—of Open Innovation

FOR MORE than a decade I’ve been teaching other people how to license their ideas—now it’s your turn. And your timing couldn’t be better! Licensing your ideas has become easier than ever, thanks to social media and the new tools and strategies that enable you to bypass the prototype and patent processes (which you’ll read about in Chapter 11). But the most significant element driving the modern licensing wave is the innovation-driven global marketplace that has changed the way companies do business.

Companies of all sizes and in all industries have realized that to stay in the game, in some cases just ...