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Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

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What’s an Online Community?

An online community is a group of people who regularly interact with each other on a website. As in other kinds of communities, online community members are united by a common activity or interest; they can get to know who the other members are, relationships form, and a sense of connectedness develops.

Figure 1.1. Ourbania: This network for architects and real estate professionals shows typical elements of a community website.

The most basic characteristic of an online community is its focus on member-to-member interaction. Think of how a person not seriously interested in catching trout might ...

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