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Open Source Projects - Beyond Code
book

Open Source Projects - Beyond Code

by John Mertic
April 2023
Beginner to intermediate content levelBeginner to intermediate
240 pages
7h 25m
English
Packt Publishing
Content preview from Open Source Projects - Beyond Code

12

Marketing for Open Source – Advocacy and Outreach

Back in the early days of free software, the concept of “marketing for open source” would likely be considered sacrilege. Free software was the opposite of commercial software; instead of being driven by sales and marketing strategies, the software that was written was opinionated and driven by the author’s interests. All was well if what users were looking for aligned with what the author was building.

Generally, these users would not be into sales and marketing anyways, which in one sense was good as the focus was on the software itself. This early era gave birth to some of the most popular free software tools out there, such as emacs and vi, which are hugely popular and have active and ...

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Publisher Resources

ISBN: 9781837636884