article
Open Up Your Strategy
by Christian Stadler, Julia Hautz, Kurt Matzler, Stephan Friedrich von den Eichen
December 2021
Intermediate to advanced
8 pages
21m
English
Content preview from Open Up Your Strategy
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Open Up Your Strategy
Making strategy behind closed doors is a prescription for failure when disruptions are coming from all directions.
Formulating and executing sound organizational strategy is difficult work. Strategy is often made by elite teams and thus can be limited by their biases about competitors, customer needs, and market forces. And it can be an uphill battle convincing stakeholders across the company to channel money, time, and energy in a new and unproven direction.
Our solution to both the strategy formulation and execution challenges is radical: Open up your strategy process. Open strategy offers leadership teams access to diverse ...
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