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CONTENTS

PART I: OPERATIONS MANAGEMENT

1 Introduction to Operations and Supply Chain Management

Your Jeans Are You

What Do Operations and Supply Chain Managers Do?

The Operations Function

Mark Jackson, Marketing Manager for Pizza Hut

The Evolution of Operations and Supply Chain Management

Human Rights and the Extended Supply Chain

Productivity and Competitiveness

Strategy and Operations

Core Competencies

Order Winners and Order Qualifiers

Positioning the Firm

COMPETING ON COST

COMPETING ON SPEED

COMPETING ON QUALITY

COMPETING ON FLEXIBILITY

COMPETING ON INNOVATION

Two Different Strategies—ZARA and Uniqlo

Strategy Deployment

POLICY DEPLOYMENT

BALANCED SCORECARD

Operations Strategy

Organization of This Text

Learning Objectives of This Course

Summary of Key Terms

Case Problem 1.1—

Case Problem 1.2—

Whither an MBA at Strutledge?

Case Problem 1.3—

Weighing Options at the Weight Club

S1 Supplement Operational ...

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