Recall that causal, or associative, models assume that the variable we are trying to forecast is somehow related to other variables in the environment. The forecasting challenge is to discover the relationships between the variable of interest and these other variables. These relationships, which can be very complex, take the form of a mathematical model, which is used to forecast future values of the variable of interest. Some of the best-known causal models are regression models. In this section we look at linear and multiple regression and how they are used in forecasting.
In linear regression the variable being forecast, called the dependent variable, is related to some other variable, called the independent variable, in a linear (or straightline) way. Figure 8-2 shows how a linear regression line relates to the data. You can see that the dependent variable is linearly related to the independent variable. The relationship between two variables is the equation of a straight line:
Procedure that models a straight-line relationship between two variables.
Y = a + bX
where Y = dependent variable
X = independent variable
a = Y intercept of the line
b = slope of the line
Many straight ...