IntroductionStructureObjectivesAd click prediction case studyExercise 4.1: Load and prepare the dataModel evaluation considerationsExercise 4.2: Building the competing modelsModel evaluation metricsMetrics for classification problemsAccuracyConfusion matrixExercise 4.3: Confusion matrix for click prediction modelsPrecision, Recall, and F1 ScoreArea Under ROC curve (AUC)Area under PR curve Metrics for regression Model evaluation schemesExercise 4.4: Model evaluation using cross-validationModel debuggingOverfitting and underfittingOverfittingUnderfittingValidation curves and goodness of fitExercise 4.5: Validation curves for Ad click predictionHandling overfittingFeature selectionHyper-parameter controlRegularizationData augmentationOptimal training (early stopping)Conclusion