Chapter 16. Oracle Data Mining

Data mining is a process that finds hidden patterns and relationships in data to help make better business decisions.

In the course of running a business, you may encounter data in different forms. Operational data tells you day-to-day information about your customers—what did John Doe buy on August 5, 2002? In the data warehouse, data is organized according to predefined relationships using fact and dimension tables. You can then use OLAP tools to find out various facts about your business: How many people bought electronic products from your store and what was the average amount they spent? How many customers who bought electronic products were engineers? These are all questions based on existing data.

However, you ...

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