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Oracle 10g Data Warehousing
book

Oracle 10g Data Warehousing

by Lilian Hobbs, Susan Hillson, Shilpa Lawande, Pete Smith
April 2011
Beginner to intermediate
872 pages
20h 7m
English
Digital Press
Content preview from Oracle 10g Data Warehousing

Chapter 16. Oracle Data Mining

Data mining is a process that finds hidden patterns and relationships in data to help make better business decisions.

In the course of running a business, you may encounter data in different forms. Operational data tells you day-to-day information about your customers—what did John Doe buy on August 5, 2002? In the data warehouse, data is organized according to predefined relationships using fact and dimension tables. You can then use OLAP tools to find out various facts about your business: How many people bought electronic products from your store and what was the average amount they spent? How many customers who bought electronic products were engineers? These are all questions based on existing data.

However, you ...

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Publisher Resources

ISBN: 9781555583224