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Acknowledgments
Introduction
PART I
Introduction
  1   Introduction to Big Data
Big Data
Google’s MapReduce Algorithm and Apache Hadoop
Oracle’s Big Data Platform
Summary
  2   The Value of Big Data
Am I Big Data, or Is Big Data Me?
Big Data, Little Data—It’s Still Me
What Happened?
Now What?
Reality, Check Please!
What Do You Make of It?
Information Chain Reaction (ICR)
Big Data, Big Numbers, Big Business?
Twitter
Facebook
Internal Source
ICR: Connect
ICR: Change
Wanted: Big Data Value
Big Data Example 1: Clinical Trial Research Within the Healthcare Industry
Example 2: Improvements in Car Design for Driver Safety Within the Automotive Industry ...

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