Some Oracle must rectify our knowledge.
—William Shakespeare, The Tempest, Act V, Scene 1
RITE-SOLUTIONS AND Google have had great success with their markets because of their company cultures, and because each market has the unquestioned support of top management. Could a prediction market succeed in a company with a more traditional hierarchical structure, or where top management offered only token support (probably the situation with the companies that most readers work with)? Could these impediments be overcome just by having a dedicated prediction market proponent driving the process? With the right person, such a market might flourish. Meet Misys Banking Systems. And meet Fortune Elkins, whose business card ...
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