Chapter 1
Amazon.com—Orchestrating Stretch Demand
How Amazon.com Saved Christmas
During the height of the “Internet bubble,” Amazon.com was one of the hottest new companies around. Jeff Bezos, Amazon’s charismatic founder, had a vision that was at the core of Amazon’s success: to get big, fast! He fundamentally believed that the 1990s were a unique time in history, when a new channel called the Internet would gain consumer awareness and become monetized. Bezos also believed that the window of opportunity to get a foothold in the Internet commerce space (or e-commerce, as we now call it) would be short lived. He instinctively knew that the first-mover advantage was absolutely critical to success. Moreover, his vision for Amazon, even in the early ...
Get Orchestrating Supply Chain Opportunities now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
