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Organizational Behavior, 17e
book

Organizational Behavior, 17e

by Stephen P. Robbins, Timothy A. Judge
January 2016
Intermediate to advanced
480 pages
130h 6m
English
Pearson
Content preview from Organizational Behavior, 17e

How Employees Learn Culture

  1. 4 Show how culture is transmitted to employees.

Culture is transmitted to employees in a number of forms, the most potent being stories, rituals, material symbols, and language.

Stories

When Henry Ford II was chairman of Ford Motor Company, you would have been hard pressed to find a manager who hadn’t heard how he reminded his executives, when they got too arrogant, “It’s my name that’s on the building.” The message was clear: Henry Ford II ran the company.

Today, a number of senior Nike executives spend much of their time serving as corporate storytellers.60 When they tell how co-founder (and Oregon track coach) Bill Bowerman went to his workshop and poured rubber into a waffle iron to create a better running shoe, ...

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Publisher Resources

ISBN: 9780134103983