14The Local and the Global in Organizational Listening Amid an Evolving Media Landscape
Ingrid Bachman and Claudia Labarca
Introduction
In recent years, organizations worldwide – regardless of their scope – have had to face and deal with the complexities of globalization and the new aspects of publics in such scenario (see Lee, 2005). In an increasingly transnational context, matters of globalization, digital transformation, the empowerment of historically less-considered non-state actors, new stakeholders, and the power to engage global audiences have added new demands and challenges to organizations and communication professionals (Fitzpatrick et al., 2013; Melissen, 2011; see also Gregory, 2015).
Indeed, the ...
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