Organizational Listening for Strategic Communication

15Listening across BordersGlobal Considerations for Listening and Public Diplomacy

Leysan Storie and Sarah Marschlich

DOI: 10.4324/9781003273851-20

Introduction

Communication scholarship has been criticized for the lack of research on listening, despite continued focus on engagement, integration of ideas, and relationship management. Public diplomacy has suffered from the same criticism, although some recent studies have attempted to conceptualize listening from the public diplomacy perspective (see Di Martino, 2020b). In this chapter, we first introduce public diplomacy as an academic field. We then suggest the range of purposes for listening in public diplomacy, and a range of actors that participants in public diplomacy should listen to. ...