5Evaluating Organizational ListeningModels and Methods for Measuring the Value of Listening for Identifying Opportunities, Risks, and Crises
Sophia Charlotte Volk
Introduction
It is undisputed that the age of digitalization brings new opportunities and challenges for strategic communication and its sub-areas public relations (PR), corporate communication, advertising, internal communication, etc. One of these challenges is to build not only an “architecture of speaking” but also an “architecture of listening” (Macnamara, 2016). In today’s digital information environments, employees, customers, journalists, politicians, corporate activists, and other stakeholders make their opinions about and criticism toward organizations ...
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