7Why Are Organizations Criticized for Not Listening? Findings from Practitioners and Stakeholders
Lisa Tam, Soojin Kim, and Helen Hutchings
Introduction
Organizational listening is widely acknowledged as an essential component of public relations practice. It facilitates the co-adaption of cognitive, affective, and behavioral processes in both organizations and the multiple stakeholder groups involved (“strategic-behavioral paradigm,” Kim & Ni, 2010). This co-adaption ensures shared decision-making and mutually beneficial outcomes (Brunner, 2008). It also highlights the roles of public relations professionals as boundary spanners who facilitate the listening process to generate intersubjective meanings between ...
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