Chapter 2. Understanding Your Stakeholders

“...we are a business dedicated to meeting all the various stakeholders of the company’s best interests. And by stakeholders we mean customers, team members, stockholders, {the} community, and the environment. Sometimes what is in the best interest of one stakeholder may not be in the best interest of another stakeholder, and as the CEO, I have to balance the various interests of the different constituencies and stakeholders to create win, win, win scenarios, and that can sometimes be very difficult to do.”—John Mackey1

Why are you doing it—why are you building a software product?

Presumably your firm is convinced there is a market that will want your product. So, right from the start, you have a notion ...

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