CHAPTER 3Principle One: Line to Circle
AT A GLANCE
WE ARE RUNNING OUT of things to mine and places to trash. Why not connect the two ends of the global economy and turn the line into a circle?. Useless waste becomes a valuable resource that we can circulate indefinitely. Abundance follows.
“We are allowed to be creative. And in being creative, it allows you to do things differently and find ways you haven’t even thought of before. And that type of environment makes it very rewarding, very exciting, to come to work every day.” Surrounded by neatly ordered machinery and glassware that could have come straight out of a high school chemistry class, Jeff Wright, senior chemist at Shaw Industries, looks nothing like the messy creative type.1 With ...
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