In Chapter 10, "Month 7—Test Ads by Using Advanced Techniques," we discussed designing and testing your landing page to maximize conversion rates. In this chapter, you're going to learn how to optimize your landing page by conducting more-rigorous testing. You'll learn which elements of your page you should test, how A/B and multivariate tests differ, and how to interpret test results.
Week 29: Plan Your Tests
Week 30: Use Google Website Optimizer
Week 31: Conduct A/B and Multivariate Tests
Week 32: Report and Interpret Results
This week, you're going to learn how to plan your landing page testing. The foundation of a successful landing page optimization requires ...