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Pay-Per-Click Search Engine Marketing: An Hour a Day by Joseph Kerschbaum, David Szetela

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Chapter 10. Month 7—Test Ads by Using Advanced Techniques

You learned ad copywriting basics in Chapter 5, "Month 2—Create Great PPC Ads," but now it's time to expand your horizons into more-advanced techniques and strategies for your pay-per-click (PPC) ads.

The techniques we discuss in this chapter can have a huge impact on your campaign's performance. We will show you how to automatically insert keywords into your ads, and we'll even show you how to list product images directly within the Google search results. Powerful stuff!

We'll also discuss how to properly split-test your various ad-text initiatives, as well as how to properly interpret the results of these tests.

Chapter Contents

  • Week 25: Implement Advanced Text Ad Design

  • Week 26: Insert Ad ...

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