Perfect Pitch: The Art of Selling Ideas and Winning New Business

INDEX

Adidas, 131, 133

Adobe Systems, 125–127

Aga, 86

American Isuzu Motors, 163–164, 184, 201

Amin, Idi, 78

Anderson, Pamela, 57

Anheuser-Busch, xvii

Anne, HRH the Princess Royal, 216, 219, 220, 222, 223, 225

Apple Computer, xi–xvi, 51, 62, 130–131, 159

1984 commercial, xi

Archer, Caroline, 56–57

Aristotle, 5, 12

Asking questions of audience, 17, 45

Attention Deficit Trait (ADT), 106–107

Australian Tourist Commission, 177

Avis, 51

Banks, Jeff, 207

Barker, Sue, 231

Barriers to effective communication, xx, xxiii

BBDO, 150

Bear, angry, 3

Beatles, The, 83–84

Beckham, David, 173, 208

Belief in presentation. See Effective presentation, elements of

Bell Helmets, xvii

Berlin, Andy, 14–16, 18, 36, 153, 171, 184, 196, 203

Berlin Cameron/Red Cell, xviii, 146, 165, 178, 179, 199

Bernbach, Bill, xvi, 62

Besson, Luc, 221

Binns, Stewart, 211

BlackBerry, 34, 103–108

how to destroy, 103–104

Blair, Cherie, 216, 234

Blair, Tony, 216, 220, 221, 225, 234–236, 240, 243

Bloomberg, Michael R., 219

BMP DDB, 74

Boase Massimi Pollitt (BMP), xviii, 5–6, 177

Boulevard restaurant, 143

British Airways, 8

Bullmore, Jeremy, 16

Bush, George H. W., 7, 43–44, 47, 92

Cabernet Sauvignon, xxv, 143, 179

Cadbury's Smash, 5

California Fluid Milk Processors’Advisory Board, xvii, 30–31, 52, 92

Capes, Marie, 57

Carl's Jr., 184

Carville, James, 50

Cellmark Diagnostics, 36

Chanel, Coco, 7

Charles, Amber, 228, 236

Charlton, Sir Bobby, 208

Chevys Mexican Restaurants, xvii

Chiat\Day. See TBWA\Chiat\Day

Churchill, Sir Winston, ...