Index
A
A/B testing, 88
ad development studio, 131
ad IDs, 116
advertising
assets, 127
campaigns, launching, 45
data
correlating, 18
privacy issues, 18
data-driven dynamic ads, developing, 125-126
display banner ads, 2
event-based dynamic ads, 52
micro-messaging, 5
mobile advertising, 69
optimization of personalized ads, 87-91
A/B testing, 88
paid media advertising, 120
programmatic media buying, 63-66
personalized ad campaigns, planning for, 71
creative approvals, obtaining, 79
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