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Persuasion Equation
book

Persuasion Equation

by Mark Rodgers, Alan Weiss
May 2015
Beginner
240 pages
5h 33m
English
AMACOM
Content preview from Persuasion Equation

CHAPTER   11   

Your Persuasion Action Plan

How to Get a 10,000:1 Return on Your Investment in This Book

I know what you’re thinking: A 10,000:1 ROI is an outrageous claim! (After all, you read Chapter 4, so you’ve mastered ROI calculations.) Okay, since you brought it up, let’s do the math.

If you paid $25 for this book, then $250,000 would get you in the ballpark of a 10,000:1 financial return. For a typical consultant, that would be comparable to securing five $50,000 contracts. A salesperson earning 15 percent commission would need to sell approximately $1.65 million worth of goods or services. A salaried person working for a corporation could realize that kind of return by jumping from a $100,000-a-year job to a $150,000-a-year job in a ...

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Publisher Resources

ISBN: 9780814434178