CHAPTER 11
Your Persuasion Action Plan
How to Get a 10,000:1 Return on Your Investment in This Book
I know what you’re thinking: A 10,000:1 ROI is an outrageous claim! (After all, you read Chapter 4, so you’ve mastered ROI calculations.) Okay, since you brought it up, let’s do the math.
If you paid $25 for this book, then $250,000 would get you in the ballpark of a 10,000:1 financial return. For a typical consultant, that would be comparable to securing five $50,000 contracts. A salesperson earning 15 percent commission would need to sell approximately $1.65 million worth of goods or services. A salaried person working for a corporation could realize that kind of return by jumping from a $100,000-a-year job to a $150,000-a-year job in a ...
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