Chapter 7
NAME: Your Game Plan
NAME is an acronym I created to help you remember the steps you must take to bring your vision to life. In Chapters 2–6, we examined FACES and covered all of the choices a photographer can implement to create a vision for their photography using flashes. This chapter is about what is needed to actually execute that vision. FACES is the idea, and NAME is the action! NAME represents the final component of this book’s lighting method.
I can’t begin to tell you how many times in my career I have had an idea or a vision for what I wanted to do with my lights during a shoot, but when it was time to make it happen, ...
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