Use Pinterest to Build Community

You already know the basics of building community, like engaging in conversation with your followers (and other Pinterest users) and curating the best possible content in your niche to establish yourself as a trusted expert in your field. The following are some more advanced ways of building community using your Pinterest boards.

Integrate User-Generated Content

More and more brands are setting up guest pinner programs for their Pinterest accounts, as ModCloth has done (Figure 11.1). Allow your best customers or star students (i.e., the people you trust most) to join in on certain boards and encourage them to pin content for a week. Give them general content guidelines—make sure they’re clear on who your core audience is, and the kinds of things your followers like—then set them loose to pin great content that your followers will find interesting. If you’re a wedding venue, for example, your guest pinners could pin beautiful gowns, idyllic honeymoon spots or resources for planning a wedding on a budget. You’ll be amazed what great content these guest pinners will come up with for you, and they’ll be delighted to get more attention for their own Pinterest profiles. It’s win-win for everyone involved.

FIGURE 11.1 A ModCloth (@modcloth) board dedicated to guest pinners.


Two quick notes about collaborative boards:

1. Pinterest has some serious limitations ...

Get Pinfluence: The Complete Guide to Marketing Your Business with Pinterest now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.