In Chapter 3, Building Sponsorship for the Change, we discovered why it is important to include your sponsorship groups in the project, and created a plan around the activities that they would participate in. It is equally important to include end users in various activities throughout the project. You don't need to include every end user; however, it is a good idea to select a representative sample from the various stakeholder groups you identified earlier in this chapter.
Consider including individual stakeholders that are very influential or that need to increase their level of support.
The following ...