November 2000
Beginner
330 pages
13h 18m
English
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Communicating Across Cultures
Most of us have heard stories of humorous, embarrassing, and costly cross-national communication blunders. For example, when Coca-Cola introduced the soft drink to the Chinese market, “the bottles were marked with Chinese characters that presented the sounds of 'Coca-Cola' but that in fact meant 'Bite the wax tadpole.'”[40] When the Chevy Nova was introduced to Latin America, many people were reluctant to purchase a car whose name means “doesn't go” in Spanish.
Even the same words can mean different things in different cultures. It's commonly said, “Even though the British and Americans speak English, this doesn't mean that they speak the same language.” For example, when Americans say that they want to “table an ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.