Practical Data Quality

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The Impact of Data Quality on Organizations

Data quality is often one of the most neglected topics in organizations. It becomes part of the culture of the organization to make statements such as The data for that report comes from our CRM system – but be warned: the data quality isn’t great or Sorry, I can’t answer that question because our data just isn’t good enough to support it. How often do you hear these statements repeated month after month – and even year after year?

When data quality is neglected in this way, it impacts the following:

• The effectiveness of business and compliance processes
• The ability to make high-quality decisions from reporting
• The ability to differentiate your organization from the competition
• The reputation of ...