Practical Machine Learning with Python: A Problem-Solver's Guide to Building Real-World Intelligent Systems

© Dipanjan Sarkar, Raghav Bali and Tushar Sharma 2018

Dipanjan Sarkar, Raghav Bali and Tushar SharmaPractical Machine Learning with Pythonhttps://doi.org/10.1007/978-1-4842-3207-1_8

8. Customer Segmentation and Effective Cross Selling

Dipanjan Sarkar¹ , Raghav Bali² and Tushar Sharma²

(1)

Embassy Paragon, Site No. 6/2 & 6/3, Intel Technology India Pvt Ltd Embassy Paragon, Site No. 6/2 & 6/3, Bangalore, Karnataka, India

(2)

Bangalore, Karnataka, India

 

Money makes the world go round and in the current ecosystem of data intensive business practices, it is safe to claim that data also makes the world go round. A very important skill set for data scientists is to match the technical aspects of analytics with its business value, i.e., its monetary value. ...