© Dipanjan Sarkar, Raghav Bali and Tushar Sharma 2018
Dipanjan Sarkar, Raghav Bali and Tushar SharmaPractical Machine Learning with Pythonhttps://doi.org/10.1007/978-1-4842-3207-1_8

8. Customer Segmentation and Effective Cross Selling

Dipanjan Sarkar1 , Raghav Bali2 and Tushar Sharma2
(1)
Embassy Paragon, Site No. 6/2 & 6/3, Intel Technology India Pvt Ltd Embassy Paragon, Site No. 6/2 & 6/3, Bangalore, Karnataka, India
(2)
Bangalore, Karnataka, India
 

Money makes the world go round and in the current ecosystem of data intensive business practices, it is safe to claim that data also makes the world go round. A very important skill set for data scientists is to match the technical aspects of analytics with its business value, i.e., its monetary value. ...

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