Practical Next.js for E-Commerce: Create E-Commerce Sites with the Next.js Framework

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

A. LibbyPractical Next.js for E-Commercehttps://doi.org/10.1007/978-1-4842-9612-7_8

8. Implementing SEO

Alex Libby¹  

(1)

BELPER, UK

 

One of the key features of Next.js is search engine optimization, or SEO.

SEO is essential to help promote a site and get it in front of more people – while it can seem to be something of a black art, there are still things we can do at a starting level. These tasks won’t replace in-depth tweaking but will at least give us a good grounding – as I’m sure someone once said, we do have to start somewhere!

Over the following few pages, we’ll look at what’s required to set up a basic configuration for SEO, work through some of the ...