20 Telling Your Data’s Story

Learning SQL can be fun in and of itself, but it serves a greater purpose: it helps unearth the stories in your data. As you’ve learned, SQL gives you the tools to find interesting trends, insights, or anomalies in your data and then make smart decisions based on what you’ve learned. But how do you identify these trends from just a collection of rows and columns? And how can you glean meaningful insights from these trends after identifying them?

In this chapter, I outline a process I’ve used as a journalist and product developer to discover stories in data and communicate my findings. I’ll start with how to generate ...

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