Chapter 4. Product Management

Chapter

• Thinking about Product Management 100

• Product Owner 120

• Many products 128

• Many Teams 132

• Prioritization 139

• Customers and R&D 145

• Change and Improvement 147

He taught me housekeeping; when I divorce I keep the house.—Zsa Zsa Gabor

Sun streamed in through the windows while about 300 people at a client settled in for an introduction to large-scale Scrum and lean thinking. We discussed how these change the opportunities not only for R&D but also for business as a whole, including product management. Afterwards, one of the in-house agile coaches was summoned before the person “responsible for the product-management process.” The process ‘owner’ threatened to have the coach fired if “agile ...

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