CHAPTER
14
Association Rule Analysis
Association rule analysis is a very popular data mining technique that is used to find associations of items that are grouped together. Typical scenarios include Market Basket Analysis, financial product analysis, telecommunications, and so on. Chapter 7 explored how you can build an association rules analysis model using the Oracle Data Miner tool and extract the rules for later use in your applications. In this chapter, you will learn how you can perform the same steps using the functions available in PL/SQL and SQL.
Setting Up Your Data
Typically, for most data mining algorithms, you need to set up one case ...
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