Presto Sketching

Appendix B. Visual Pattern Reference-o-Tronic 3000

THIS APPENDIX GROUPS ALL of the visual patterns and techniques presented in this book according to what you want to achieve, either individually or as a team. There are seven groups, which you can see in Figure B-1.

Figure B-1. Your visual guide to the Visual Pattern Reference-o-Tronic 3000: Look up which visual patterns can help you, according to what you want to achieve.

Shared Clarity

if you want to do this...	use this visual pattern	page
Clarify what you know about your customers and separate facts from assumptions	Empathy Map	“Understanding People with the Empathy Map”
Get a shared understanding for what is driving your customers	Empathy Map	“Understanding People with the Empathy Map”
Get a shared understanding about how your product or service is used, from a customer’s perspective	Journey Map	“Understanding a Product Experience by Using Journey Mapping”
Clarify any messages, features, and benefits of your product according to different customer types	Value Proposition Canvas	“Understanding an Offering with the Value Proposition Canvas”
Communicate an entire system in simple terms before delving into detail	Concept Modeling	“Understanding a System with Concept Modeling”
Get a shared understanding of an organization’s strategic position across a team (especially with new members)	SWAM Canvas	“Understanding an Organization by Using the SWAM Canvas” ...