Chapter 5

Create, Discover, Analyze


When viewed through the lens of a design thinking cycle, PrD differs from other forms of user-centered design in its starting position. Rather than beginning user engagement with a discovery process teams begin in the concept phase crafting an artifact. Only after having an artifact in hand do teams engage with users to discover the problems and challenges they face.


build first
hill climbing

Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.

—Peter Drucker


As we described in Chapter 2, traditional user-centered design (UCD) treats user research as an up-front activity occurring separately from design. ...

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