If you are a business leader or manager, you may wish to read Chapters 1
to understand how PrD supports your business strategy and operations. If you are a project manager, we recommend reading all three chapters; they help position PrD in the broader landscapes of business, design, and research. If you are a researcher, designer, or other UX professional, we hope you’ll find all three chapters invaluable to your practice.
We begin in Chapter 1
positioning PrD within the broader context of design research ...