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Presumptive Design by Charles Lambdin, Leo Frishberg

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Introduction

The three chapters in this part address why you should consider using PrD as a part of your practice, whether as a part of business strategy, or innovation pipeline management or in service of product and service development.
If you are a business leader or manager, you may wish to read Chapters 1 and 3 to understand how PrD supports your business strategy and operations. If you are a project manager, we recommend reading all three chapters; they help position PrD in the broader landscapes of business, design, and research. If you are a researcher, designer, or other UX professional, we hope you’ll find all three chapters invaluable to your practice.
We begin in Chapter 1 positioning PrD within the broader context of design research ...

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