Are Logos Just Logos?
In the modern world, logos are everywhere. They are like permanent satellites in our lives: some are as familiar to us as the Moon in the night sky, while others are as unknown as Jupiter’s seventy-nine moons.
The logo or symbol plays a key role in establishing a connection between the consumer and a company. The relationship is similar to any human relationship. People love logos that evoke feelings of happiness, stability, confidence, and desirable memories. Behind the logo, and these personal associations, stands the company and the product itself.
The market is constantly trying to improve and adjust to ...
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