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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

The Business Buyer Decision Process

A green circle icon. Figure 6.3 lists the eight stages of the business buyer decision process.10 Buyers who face a new task buying situation usually go through all stages of the buying process. Buyers making modified or straight rebuys, in contrast, may skip some of the stages. We will examine these steps for the typical new task buying situation.

A green circle icon. Figure 6.3

Stages of the Business Buyer Decision Process

Chart explains the stages of the Business Buyer Decision Process.
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Publisher Resources

ISBN: 9780134492513