Principles of Marketing, 17/e

F

• Face-to-face selling, 490

• Factory outlets, 370, 372

• Fads, 268

• Fair Packaging and Labeling Act (1866), 86, 229

• Fair trade, 596

• Family, changing American, 76–77

• Fantasy messages, 437

• Fashion, 268

• Fashion bloggers, 496–497

• Features, product, 226

• Federal Cigarette Labeling and Advertising Act (1967), 86

• Federal Food, Drug, and Cosmetic Act, 274

• Federal Food and Drug Act (1906), 86

• Federal Trade Commission Act (1914), 86, 229

• Feedback, collecting, 413

• Field sales force, 460

• Field sales v. telemarketing, 513

• Financial intermediaries, 70

• Financial publics, 71

• Financial Reform Law (2010), 86

• Fishyback transportation, 357

• Fixed costs, 289

• Fixed fee, 311

• Fixed price policy, 316

• Flash sales, 314, 382

• Flows, in distribution channels, 337

• FOB. See Free ...