Chapter 1. Introduction: Nothing to Hide

4 Where We Got Our Data

• How We Did the Book Study

• The “Thinking Aloud” Method

• Site-Specific Testing

• Sites Tested

• Web-Wide Testing

• What if a Site Has Changed?

17 Tell Me Again: Why Do I Need to Do User Testing?

• User Testing in Three Days

• The Exceptions

We’ll begin by letting you in on a secret: There are no secrets to doing good usability studies. It’s simply a matter of knowing how and where to look, and then documenting your observations.

Usability works because it reveals how the world works. Once you discover how people interact with your design, you can make it better than your competitor’s.

This book tells you how people behave on the Internet and what makes Web sites fail or succeed. ...

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