Prioritizing Web Usability

Chapter 3. Revisiting Early Web Usability Findings

60 Eight Problems That Haven’t Changed

• Links That Don’t Change Color When Visited

• Why Designers Don’t Believe Us

• Breaking the Back Button

• Fitts’ Law of Click Times

• Opening New Browser Windows

• The Curse of Maximization

• How Can You Use Windows if You Don’t Understand Windows?

• Pop-Up Windows

• Most Hated Advertising Techniques

• Design Elements That Look Like Advertisements

• Violating Web-Wide Conventions

• Avoid Influencing Users During Testing

• Vaporous Content and Empty Hype

• Dense Content and Unscannable Text

84 Technological Change: Its Impact on Usability

• 1986 Air Force Guidelines Stand the Test of Time

• Don Norman’s Three Levels of Emotional Design

• Slow Download Time ...