Prioritizing Web Usability

Chapter 5. Search

138 The State of Search

• Tip: How to Know If You Need Search

• Three Simple Steps to Better Search

140 How Search Should Work

• The Three Things Users Expect from Search

• Tip: When Is a Search Not Search?

142 Search Interface

• Tip: Don’t Try to Be a Search Engine

• Search Box Tip: Go Wide

• Query Length and Search Box Width

• Advanced Search

151 Search Engine Results Pages

• Target Practice

• Tip: SERP Dating Conventions

• Tip: Help Bad Spellers

• Best Bets

• Four Ways to Build Best Bets

• Maintaining Best Bets

• Sorting the SERP

• No Results Found

• One Result Found

160 Search Engine Optimization

• Black-Hat SEO Tricks

• Naming Names

• Tip: The Beauty of Using Text-Only Ads

• Tip: Tracking the Value of Search Ads

• The Top ...