© Aswin Pranam 2018
Aswin PranamProduct Management Essentialshttps://doi.org/10.1007/978-1-4842-3303-0_8

8. Analytics are everything

Aswin Pranam
Santa Clara, California, USA
“There are two possible outcomes: if the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery.”
—Enrico Fermi
In the information age we’re currently occupying, data is king. Machine learning-enabled startups and products are being touted as the silver bullet to combat tough problems, and companies are investing heavily in data analysts and scientists. The hype around learning from patterns in data is at an all-time high, and organizations want to cash in on the gold rush as soon as possible. ...

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