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Production for Print

Book Description

This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing—to calibrate images (color and black and white); adjust trapping levels in all the major software applications, and mix colors that won't print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print—even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print, and a glossary of print production terms.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Preface
  6. 1 The Evolution of an Industry
    1. The changing face of graphic design
    2. How it all started
    3. From letterpress to litho
    4. Advances in typesetting
    5. The font wars
    6. Film technology
    7. Filmless technology
    8. The offset litho process
    9. Other printing methods
  7. 2 Four-Color Printing Explained
    1. A word about paper weights and sizes
    2. Imposition
    3. CMY… K?
    4. Screen angles and screen clash
    5. Beyond four colors
  8. 3 Understanding Color
    1. RGB vs. CMYK
    2. Color opposites
    3. How you perceive color
    4. A case study
    5. How do you pick the colors you need?
    6. Some color psychology
    7. Getting the most out of your monitor
    8. Backward calibration
    9. Other calibration methods
  9. 4 Calibrating a Grayscale Image
    1. Dealing with highlights and shadows
    2. Creating a dot-gain test strip
    3. A practical example of grayscale calibration
    4. Adding contrast
  10. 5 Bitmaps and Pixel Depth
    1. Why are there 256 shades in a grayscale image?
    2. Pixel depth in color images
  11. 6 Calibrating Color Images
    1. Getting started
    2. Gray component replacement
    3. GCR in action
    4. Highlights and mid-tones
    5. Dealing with color balance
    6. Photoshop color settings
    7. Calibration test-strip settings
  12. 7 Good and Bad Image Formats… and Others!
    1. Good image formats
    2. Bad image formats
    3. …and the “other” category
    4. Images from the Web: optimization and resolution
    5. Genuine fractals
  13. 8 Resolution and Scanning
    1. What is so special about 300?
    2. Creating an efficient workflow
    3. Scanning original material
    4. Scanning previously printed images
  14. 9 Trapping
    1. What is trapping?
    2. Adobe Illustrator and CorelDRAW
    3. Photoshop, InDesign, and Quark
    4. Creating and using a rich black
    5. Registration and trim marks
    6. Trapping into a rich black
  15. 10 Using Pantone Colors
    1. The Pantone Formula Guides
    2. Other Pantone products
  16. 11 Photoshop Tips and More
    1. Changing an object’s color
    2. Smooth gradients
    3. Using desaturation to avoid RGB problems
    4. Fixing foreshortening
    5. Useful grayscale options
    6. Sharpening images in Photoshop
    7. Choosing the right halftone dot shape
  17. 12 Preparing the File for the Printer
    1. A printing checklist
    2. Using InDesign
    3. Using Adobe Acrobat
    4. Marks and bleeds
    5. Output
    6. Advanced
    7. Using QuarkXPress
    8. Tools of the trade, and more
  18. Glossary
  19. Index
  20. Acknowledgments