September 2010
Intermediate to advanced
160 pages
6h 36m
English
Content preview from Production for Print
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Understanding Color | 3 |
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Wonderful though computers are, and despite having streamlined the entire production process for graphic designers everywhere, they have certain limitations. For instance, computer monitors can only show us images in “RGB” (red, green, and blue) color. It is vitally important to understand this and how it relates to CMYK, because only then can we hope to avoid the biggest problem in the print industry today, which is the client saying, “those are not the colors I was expecting.”
Anything you see on your screen is RGB, a very wide color spectrum. Anything you see in print is reproduced using CMYK (or with Pantone colors, see Chapter 10), which is, alas, quite a narrow spectrum. Therefore, what you see on your screen ...
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