1. Beyond Big Data

While there has been a lot of discussion around the term “Big Data,” much of the discourse treats this as an abstract idea rather than a system in which we are all active participants. While the term has become ubiquitous, interest in the topic has not waned. A Google search for the term turns up approximately 13.7 million search results. A snapshot of Google Trends reveals the meteoric rise of queries for Big Data beginning in 2011 and increasing ever since then.1 Searching archived Twitter messages using Topsy reveals more than three million tweets referencing Big Data and in excess of two million tweets mentioning #bigdata.

Some contend that this marks a dramatic shift in what businesses and organizations are capable of ...

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