Skip to Main Content
Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World
book

Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

by David A. Schweidel
October 2014
Beginner to intermediate content levelBeginner to intermediate
288 pages
6h 54m
English
Pearson
Content preview from Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

4. Improving Public Service

As documented in the last few chapters, data provide tremendous opportunity for businesses and organizations such as political campaigns. Increased marketing efficiency through more precise targeting has turned the Internet into a veritable paradise for marketers who can turn the digital footprints that consumers leave scattered across the Web into a cogent description of an individual’s intent. This playground likely contributed to Hal Varian, chief economist at Google and emeritus professor at UC-Berkley to proclaim that “the sexy job in the next ten years will be statisticians.”1

With data being readily available, Erik Brynjolfsson of MIT noted “the big problem is going to be the ability of humans to use, analyze ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Corporate Finance For Dummies

Corporate Finance For Dummies

Michael Taillard
Marketing Research

Marketing Research

Naval Bajpai

Publisher Resources

ISBN: 9780133819854Purchase book