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Programming Microsoft® Office Business Applications by Paul Stubbs, Erika Ehrli Cabral, Joanna Bischel, Rob Barker, Steve Fox

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Chapter 5. Building Social Networking into Your Office Business Application

What Is Social Networking?

Roughly defined, social networking is the process of developing relationships across and within a group of people. What defines the links amongst the group of people is the social network, which is a structure made up of nodes tied together through various interdependencies; it is essentially a map that defines how people in a network are connected. You might sometimes hear people also refer to social networking as social computing, though these are two distinctly different things.

While the social might connote nonbusiness networking, many people use social networking as an extension ...

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