Project Communications

CHAPTER 2

Exploring Communication Theories

You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure.¹

—Gordon B. Hinckley, American religious leader and author

Just like a house needs to be built on a solid foundation, so do project communications. To help establish that foundation, let’s take a step back and look at some aspects of communication theory. Why approach project communications from a theoretical standpoint? Understanding why people communicate can help demonstrate why communication is so important in projects, and why problems arise when good communication is absent. It can also help you think differently about communication—not just as a process within ...