CHAPTER 3
Knowing Your Audience
Seek first to understand, then to be understood.1
—Steven R. Covey, American educator, author, and business leader
Say you have been asked to make a presentation to a group about project management (or any topic on which you have some level of expertise). One of the most critical pieces of information you need in order to prepare your speech is to know your audience—who you are delivering it to. Consider how differently you would deliver your message to a group of 10-year-olds at a school career day; students in a college graduate program; the executive leadership team of your project; or a neighborhood group looking to build a new community center.
No matter what the method of communication—presentation, e-mail, ...
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